Part of your reading this week includes four examples of “direct mail” fundraising requests that I received from nonprofit organizations in the last months of 2017. Write a reflection/ critique of these letters that speaks to the following questions:

  • What do these letters have in common?
  • What are the big differences?
  • What tools do the organizations use to persuade the reader to donate?
  • If you had $50.00 to donate to one of these organizations, which one would you choose and WHY?
  • The letters were requesting for funds, to sustained their programs. To buy supplies for the kids schools and after school programs.
  • The big differences, was the amount of request and reasons of requesting for the funds. One of the letters said, they were looking for fund to buy kids after school program, another said, they were asking for fund to established a program for kids with disabilities, another said, they needed the money for field trip and snacks for the kids, the last one said, they were looking for money to pay the staff team well, in order to sustain and become more active in teaching the kids. 
  • the organizations gave reasons why the donors should give them money for the funds, some provided examples of the equipment's needed and some explained what the fund will be use for. in few letters, the fundraisers didn't explained in detailed why the money should be given, they only gave reasons for the fund, but couldn't explained what and who will benefit and why will they benefit from it. the only organization that explained in detailed was the kids with disabilities founder.
  • If i had $50.00 to donate, i will give it to the kids with disabilities, because they were requesting it for a good cause. Having a place to call work, and socializing with their peers is enough reason to give back to their organization. I will love to see them feeling like normal kids, when i see normal kids, i'm talking about going to program and coming home during after school, like every kids out there, is not good to isolate them, but they deserve the money to feel happy and do activities of their chores. 

Comments

  1. Victoria RestlerMarch 27, 2018 at 7:49 AM

    Tracy, I'm confused--none of these orgs serves children with disabilities in particular.

    ReplyDelete

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